Study Of Consumer Behavior Free Samples †MyAssignmenthelp.com

Question: Discuss about the Study Of Consumer Behavior. Answer: Defining consumer behavior Consumer behavior is the study of how individual customers select, buy, use and dispose ideas, goods or services (Juster, 2015). Consumer behavior is an interesting study as it talks about various things that take place in the mind of the consumer while making any purchase decision. Purchase decision 1: IPhone 8 The recent purchase that I made was buying the IPhone 8. My reasoning behind the same was rather simple and required little thought. I had been using the IPhone 6s over the last two years and I am very happy with its performance. The phone has a 2GB RAM and a 64GB internal storage. I mostly use my phone to remain in touch with my friends via social media and click pictures. I am an active Instagram user and I keep my page up to date. This is why I needed a phone with a very good camera. IPhone has a 7MP front camera and 12MP rear camera. Even though, many other phone offer similar specifications but having used the IPhone, I am sure that I am a lot of more comfortable using the IOS (Apple operating system) than an Android or a Windows phone. Purchase decision 2: The University of Sydney I want to build my career in the field of management and I have always been a sincere student. I agree that getting into the University of Sydney is not a cake walk but I am willing to leave no stone unturned. Many members of my family have gone to the same college and this makes me more inclined to enroll myself there. There are various personal factors that play a vital role throughout the consumer decision making process (Rani, 2014). The courses on management offered by the University of Sydney are highly renowned across the globe. Therefore, enrolling myself in the university would also assist me in getting a good job. The professors at the university includes renowned names like Eddie Anderson, Donnel Briley and Ray Cooper. I am convinced that learning from them would help me get a deeper insight on the subject as well as provide me with a competitive edge in the world. Purchase decision 3: Vamos Cocina Vamos Cocina is a fine dining restaurant at Little Bourke Street in Melbourne. I have always been fond of the place owing to the excellence of the previous experiences. The reason why I always visit the place is because I am very fond of outdoor seating while enjoying my meal. I feel the good music of the place and the outdoor ambience adds positively to the entire dining experience. Moreover, word of mouth also plays a crucial role in selecting the restaurant (Jalilvand, Salimipour, Elyasi Mohammadi, 2017). I and my friends are health conscious and it is difficult to find good places that offer gluten free food. Vamos Cocina is one of them. The restaurant offers a wide variety of cuisines and even a large group of people can be satisfied with the offerings. Consumer behavior concepts The decision making process of a consumer goes through a variety of stages as below (Oliver, 2014): Need identification Information gathering Evaluation of alternatives Purchase Post purchase evaluation This holds true for me especially while finalizing the restaurant. People also try to read reviews on websites and then decide where to go (Cheng Ho, 2015). There are various personal factors also that always affect my decision making. This includes my economic condition, my lifestyle and my personality. References Cheng, Y.H. and Ho, H.Y., 2015. Social influence's impact on reader perceptions of online reviews.Journal of Business Research,68(4), pp.883-887. Jalilvand, M. R., Salimipour, S., Elyasi, M., Mohammadi, M. (2017). Factors influencing word of mouth behaviour in the restaurant industry.Marketing Intelligence Planning,35(1), 81-110. Juster, F. T. (2015).Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Oliver, R. L. (2014).Satisfaction: A behavioral perspective on the consumer. Routledge. Rani, P. (2014). Factors influencing consumer behaviour.International journal of current research and academic review,2(9), 52-61.